Website Privacy Notice

1. Scope

This Website Privacy Notice describes how MAXX Property Management (“MAXX,” “we,” “us,” or “our”) collects, uses, and discloses personal information through the MAXX rental website at maxxpm.com (the “Website”).

This Notice does not apply to third-party websites or services, including AppFolio portals and applications, linked business websites, or other services that publish their own privacy notices.

2. Personal Information We Collect

We may collect the following categories of personal information through the Website:

• Information you submit, such as your name, email address, telephone number, communications, and information included in inquiry or scheduling forms.
• Property-search and interaction information, such as listings, locations, filters, applications, links, telephone numbers, and scheduling features with which you interact.
• Device, network, and usage information, such as IP address, approximate location derived from network information, browser and operating-system information, referring page, landing page, pages viewed, session and visitor identifiers, URL parameters, and Website events.
• Cookie and advertising information, such as consent preferences, analytics identifiers, advertising identifiers, and information generated by cookies, pixels, and similar technologies when permitted by your choices.

We collect this information from you, from the browser or device through which you access the Website, and from service providers that support the Website.

3. Purposes for Processing

We may collect, use, and otherwise process personal information to:

• provide rental listings, applications, tours, and requested information;
• respond to inquiries and provide customer support;
• operate, maintain, secure, troubleshoot, and improve the Website;
• measure Website traffic, interactions, performance, and attribution;
• conduct advertising and measure advertising campaigns, subject to your choices;
• detect, investigate, and prevent fraud, misuse, or security incidents; and
• comply with law and establish, exercise, or defend legal claims.

4. Disclosure of Personal Information

We may disclose personal information to the following categories of recipients for the purposes described in this Notice:

• hosting, information-technology, security, and other business service providers;
• analytics providers, including Google Analytics when enabled;
• advertising platforms, including Meta when enabled;
• property-listing, application, resident-portal, and tour-scheduling providers;
• professional advisers, government authorities, and other recipients as required by law; and
• other recipients at your direction or with your consent.

We do not sell personal information for monetary consideration. Our disclosure of identifiers and Internet or other electronic-network activity to advertising platforms may constitute “sale,” “sharing,” or processing for targeted advertising under applicable state privacy laws. You may opt out as described below.

During the preceding 12 months, we collected the categories of personal information described in Section 2 and disclosed those categories to the recipient categories identified above for the purposes described in this Notice. During that period, we may have shared identifiers and Internet or other electronic-network activity with advertising platforms for cross-context behavioral or targeted advertising. We did not sell personal information for monetary consideration.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All other categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

5. Cookies and Privacy Choices

We use first-party cookies and similar technologies to operate and secure the Website, maintain sessions, remember privacy choices, and support Website operations. We also process basic Website usage and interaction information for operations, security, and improvement.

Subject to your choices, we use Google Analytics to measure Website traffic and performance and advertising technologies to measure campaigns and support relevant advertising. You may allow or decline these optional technologies through Your Privacy Choices in the Website footer. Declining optional technologies does not prevent MAXX from processing basic Website usage information for operations, security, and improvement.

Third parties may collect information about your activities over time and across websites or online services through optional technologies when those technologies are enabled.

Where required by applicable law, we process a recognized Global Privacy Control (“GPC”) signal as a request to opt out of targeted advertising and related sale or sharing for the browser or device that sends the signal. The Website does not respond to legacy browser “Do Not Track” signals that are not recognized universal opt-out mechanisms.

6. SMS Communications and Opt-In

How to Opt-Out: You can opt out of SMS communications at any time. .. .0 by replying "STOP" to any text message or by contacting us directly. We will process your opt-out request within 10 business days.

Message Frequency: Message frequency varies based on your website interactions and communication preferences. You may receive messages for property updates, appointment confirmations, and important notifications.

7. U.S. Privacy Rights

Depending on your state of residence and subject to applicable exceptions, you may have the right to:

• confirm whether we process your personal information and access that information;
• correct inaccuracies in your personal information;
• request deletion of personal information;
• obtain a portable copy of certain personal information;
• opt out of sale, sharing, or processing for targeted advertising;
• appeal our decision regarding a privacy request, where applicable; and
• exercise applicable rights without unlawful discrimination.

California residents may opt out of the sale or sharing of personal information for cross-context behavioral advertising through Your Privacy Choices or a recognized GPC signal. Residents of other states may use the same methods to opt out of targeted advertising where applicable.

To submit an access, correction, deletion, portability, or appeal request, contact us by email, telephone, or mail using the information below. We may take reasonable steps to verify your identity and authority before acting on a request. An authorized agent may submit a request where permitted by law, subject to verification of the agent's authority and the consumer's identity.

8. Retention and Security

We retain personal information for no longer than reasonably necessary to fulfill the purposes described in this Notice, comply with legal obligations, resolve disputes, enforce agreements, and protect the security and integrity of the Website. Retention periods vary according to the nature of the information and the purpose for which it is processed.

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children and Third-Party Services

The Website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the Website.

The Website may link to or integrate with services operated by third parties, including Google Maps, AppFolio, scheduling providers, embedded-form providers, and social-media platforms. Their privacy practices are governed by their own notices, not this Notice.

10. Changes to This Notice

We may revise this Notice from time to time. We will post the revised Notice on this page and update the “Last updated” date. We will provide additional notice of a material change where required by applicable law.

11. Contact Us

To exercise an applicable privacy right, appeal a decision, or ask a question about this Notice or our Website data practices, contact: